Luxury brand strategy and marketing consultation

About Hilary

Hilary Crist is an independent marketing consultant based in Manhattan Beach, CA, with over 13 years of experience in brand strategy, marketing communications and advertising. She partners with companies to foster customer love and loyalty by crafting impactful brand strategies, creative executions, and integrated marketing plans that drive long-term success.

Hilary is a trusted partner to every client she works with, thanks to her extensive expertise in hotel and travel marketing, as well as her experience with both emerging and established luxury brands. Hilary offers a diverse background, having worked with a broad spectrum of clients and brands—from destination marketing organizations and hoteliers to automotive companies and financial institutions. In her previous roles with award-winning agencies and brands, she led a diverse range of initiatives, including integrated upper and lower-funnel campaigns, content creation, strategic partnerships, events and activations, and brand positioning strategies to drive measurable success. Hilary’s work has received acclaim across various industry awards including the Adrian Awards, the Clio Awards, the Shorty Awards, and the MUSE Creative Awards.

What’s in a name?

mesmerit blends “mesmerize,” evoking a sense of fascination and enchantment, with “merit,” the quality of being good and trustworthy. Together, mesmerit represents the power of a bespoke and differentiated brand strategy — one that not only captivates your customers and builds brand adoration, but also emphasizes the unique value and excellence you consistently deliver to drive long-term success.

Capabilities

Brand positioning

Marketing strategy

Creative consult